Introduction
SEO stands for “Search Engine Optimisation”. In simple words, SEO’s role is to increase your visibility in search engines. SEO has greater significance in increasing the search ranking in various search engines like Google, Microsoft, Bing and other search engines such as Duck Duck Go and more.
Usually, people search for mostly
~ Products you’re selling
~ Services offered by you
~ Information on topics on which you have deep knowledge
More visibility on your search engine is directly proportional to an increase in user engagement on your business website. It increases the chances of clicking on your ads and hence increases ROI. The objective of search engine optimisation is clear: it focuses on converting visitors into potential clients.
If you know about SEO, then you might be familiar with the words SEM and PPC. If you are new to these words, then let me introduce them to you. SEO, SEM and PPC are other methods to increase your business website's visibility online.
First, let's clarify the difference between SEO and SEM
The full form of SEM is Search Engine Marketing. It is also coined as search marketing. It is a kind of digital marketing in which SEM strategies and techniques of both PPC and SEO are utilised, including paid searches, to increase organic traffic to the website. In other words, we can say that search marketing is a simple effort to gain more traffic on the side through paid and unpaid efforts.
Now, let's differentiate between SEO and SMO based on their technical aspects.
SEO = Driving results on the search engine
SEM = Driving result from the paid search engine efforts
SEM is just like PPC marketing. Let's clear your confusion with an easy example. Consider a coin; the SEM side of this coin is SEO, and the other side of this coin is PPC.
There is one more misconception regarding the search engine optimisation between SEO and PPC. Which is better? Businesses are often confused between the two PPC and SEO. Both are better, but you can choose the technique that is suitable for your budget.
Let's understand the importance of SEO
According to the stats, 53% of organic traffic is derived from search engine optimisation. If you are not doing it correctly, then you might lose more than half of a per cent of your website's organic traffic.
The significance of SEO in increasing your website presence is the main reason why this industry is always on top. It derives organic results and traffic for all kinds of businesses, organisations and industries.
But on today's date, we cannot neglect the intervention of other search engines or, you can say other websites like Google TikTok and more. People not only rely on Google for their queries, but they also visit YouTube take care and Instagram like apps to find their suitable answer.
A number of searches are conducted in a single day. Google search engines are the main source of traffic for any website. Therefore, keeping a website search engine family is the primary need of every business. It means keeping your website's search engine friendly. You cannot only rank at the top of the search engine result page but also attract more customers to your business page.
There is one more important factor that makes businesses rely more on SEO because the work of SEO is more sustainable than any other search engine optimisation channel.
After you understand the actual requirements of your potential visitors or clients, you're able to craft social media campaigns (paid or unpaid), websites, and other marketing content that drive more traffic to your web page.
More organic traffic on your website is an indication to Google that your website is reliable and trustworthy and that the content on your website is useful for that particular search. After the Google search engine algorithm believes that your website is credible, then it will reward it with a higher rank in search engine results.
However, this is not a one-time game; you need to constantly make yourself aware of changing trends in SEO to make your website credible, according to Google's search engine algorithm.
If you want to upgrade your SEO and webpage ranking game, then connect with the professionals at the best SEO company in Punjab.
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