You want your website to become more noticeable but you don't know exactly what to do? You've tried everything- optimized website for SEO, beautiful website design, amazing UI/UX, but still aren't getting optimal results. There's only one aspect where you could make improvements- Content, which is why Content Marketing is extremely important.
“Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online”, says Wikipedia. This definition tells exactly what Content Marketing is.
There is no doubt about the fact that “Content is King”. If your website is perfect in every other aspect, you must work on creating, publishing and distributing content in a better way. But it’s easier said than done, right?
There needs to be a proper plan that you and your team must follow to bring optimal results. There is a lot of information related to Content Marketing available on the internet. But you don’t have to worry about searching for the best tips and advice because we’ve compiled them in this post.
Firstly, we’ll shed light on the three main points mentioned in Wikipedia’s definition of Content Marketing. Without explaining the three terms, it will become difficult for you to understand the basics of Content Marketing and other deeper concepts.
What Is Content Creation, Publishing & Distribution?
Content Creation: Content Creation is the most basic part of Content Marketing. Without it, you cannot proceed further and execute the other steps.
You need to have great Content Writers in your team if you’re only thinking about the written content. A person who has enough experience can write high-quality content and make it easier for you to follow the next steps.
While writing, the Content Writer must make sure to write short sentences. It is also extremely important to include lots of white spaces between paragraphs. Top-class writers recommend that you write 2-3 sentences in a paragraph. The best tip they give is to think from a reader’s perspective and not from a machine’s perspective.
You can always make variations and try out new things which you think might work.
Also, make sure to proofread or use tools that check the text’s grammar as it’s pretty common to make some spelling mistakes while writing. Checking your text twice or even thrice will only improve the overall flow of the content.
Although we’ve mainly focused on written content, Content Marketing is not just limited to that. There are many other ways in which you can create content. The most common are- Video, Podcasts, and Infographics.
Content Publishing: The next step after Content Creation is Content Publishing. This step expands on some important points in the previous step. The “white spacing” part and “short paragraphs” are just some aspects of it.
There are many other things that you have to keep in mind before publishing. The aspects that hold the highest priority are Headlines, Meta title, Meta description, Images, the main idea of the content, links, and call-to-action.
If you don’t focus on these aspects, you’ll most likely not succeed. A beginner might not be able to identify these issues in content but an expert will know exactly what to look for to fix any issues.
When your headline is not catchy, there is a small chance that your content would produce any positive result. Most people who’re looking for some information will click on links that have catchy headlines.
Meta Title and Meta Description will give an idea to a user about the type of content on a website’s page. It needs to capture the user’s attention in an instant. If your page fails to do so, you will not achieve the results that you intended to.
Content Distribution: Content Distribution is the step that comes after you’ve fixed all the common issues mentioned in the previous point. It means to make your content go live on various online channels.
It can be your website, social media, various platforms for podcasts like Spotify, Google Podcast, eBooks, and many others.
Content Distribution can be done in three ways- Owned, Earned, Paid.
Owned Content Distribution is when you publish the content on your website or Social media handle. You don’t have to get the content approved to publish it on your website or Social Media handle.
Earned Content Distribution is when you’ve earned a reputation within a community. Your content is high-quality and people look forward to it. You don’t go around and promote your content. People do it on their own.
The last type is Paid Content Distribution. In this method, you have to pay every time someone clicks on the link which redirects to your content’s page on your website. This is a great way to make your content visible when your website is fairly new. After the initial popularity, you might not need to spend money on Paid Content Distribution.
We hope you understood the basics of Content Marketing. In the next section, we’ll talk about why you need to focus on Content Marketing.
Is There Even Any Need for Content Marketing?
This is the most common question that people ask, usually because of a lack of knowledge about the topic. We’ll try explaining simply that why you and your business needs Content Marketing.
See, in previous times people used to promote their brand and services using conventional methods, for example- newspapers, posters. But with the advent of technology and everything available on the Internet, the trend is changing.
Nowadays, people don’t like to go out of their homes. They prefer doing tasks using their smartphones and laptops. Businesses have also started to use this to their advantage by doing promotions on the Internet.
It is an easy and simple process. The marketing that used to happen with different mediums in the past has now shifted to Digital Marketing and Content Marketing.
Surprisingly, many people still think that they can produce any type of content and convert users to potential clients. But that is far from reality. Sadly, it is a common misconception among many online businesses.
But the good news is that all of it can be changed. With some simple practices, you can see a significant change in the outcome.
We need to know that people's behaviors have changed in recent years. Now people don’t accept what they easily did in the past. They want quality and it has become necessary for businesses to provide the same.
Search engines like Google have also started to use Artificial Intelligence (AI) to determine the content of web pages. The things that used to work in the past, like Keyword density, are soon going to become obsolete. So, all those Content creators who did Keyword stuffing will start having difficult times. Now, Content Writers have to write for real people.
How Can You Train Your Team?
We’ll be honest with you. Training your team will not be easy. Content creators are so used to writing keeping Keyword Density and other things in mind that it will take some time for them to understand and adapt to the new system.
They’ll need to change their style of writing and make it more reader-friendly. They’ll have to use more white spaces so that it becomes easy for people to read your content. Using Bold and Italic text styles will also catch the reader’s attention. We know it just did.
These variations in writing will help all kinds of readers; readers who want to skim through your text or readers who thoroughly want to read each word.
Keep it simple. While writing, just think whether you would read an article or blog if it’s written like you’re writing? If you have doubts, re-read the text and make necessary changes.
No one gets their blogs right on the first try. Even experts make mistakes. But what separates them from average Content Writers is that they proofread the text multiple times. Proofreading ensures that you add or remove any text that does not serve any purpose other than just being a filler.
You can observe all the famous Content Creators. They use simple and effective techniques. Usually, simple techniques bring results. That is why it is recommended to get the basics right.
For training your team, you can organize presentations or enroll them in professional courses. Those courses will provide more return than you can imagine because there is a lot of demand for Content writers who understand Content Marketing.
We believe that by now you might have gained some information about Content Marketing. Although it is fairly new, you need to know and learn about it if you’re a Content Creator or manage a team of Content Creators.
It is not necessary to be in the Content Creation field because these days most businesses need content to promote their products and services. Surprisingly, many people and businesses still don’t have any idea about Content Marketing. But those who do are getting amazing sales and profits.
We recommend that you start learning about it ASAP so that you get an edge over your competitors.