Social media marketing gurus are misleading you with their irrelevant marketing tips and techniques.
In recent years, everyone online claims to be a marketing guru. But you don’t have to believe in everyone’s advice. After scrolling for months and brainstorming with our top SEO experts and digital marketers, we’ve crafted the perfect marketing advice that you actually need and will provide you with results in 2025.
First thing first, “Do not consume every marketing advice."
The more marketing advice you consume, the more confused you become. Most marketing advice you see in Instagram reels, TikToks, YouTube shorts, and LinkedIn bytes is designed to keep you stuck.
SEO for All Platforms
There are almost a billion searches done on every other marketing platform except Google. So much has changed with the interference of AI in search engine results.
The results you see at the top are not a website anymore; now Google’s AI provides you with results including videos and texts from various websites. It almost eliminates the need to explore the next page.
Undoubtedly, Google is the leader in the search engine market. However, there is a significant market share that relies on other marketing platforms.
Now SEO doesn’t mean Search engine optimization; it's Search Everywhere Optimization.
Pay to Microinfluencers
Micro-influencers are best for your business or service promotion. According to the market research reports, the ROI of influencers who have more than 5 lacs followers is in-ve. On the other hand, the ROI of micro-influencers who have only 1 lac followers or are nearby has more ROI.
It's a common misconception that paying influencers with millions of followers guarantees success. It's the micro-influencers who make people feel more connected with them and have a great reputation online in a specific niche.
For example, you made a smartwatch and you want to get it promoted by a famous comedian who has millions of followers. The ROI you’ll get will be quite low.
On the other hand, if you contacted 5 influencers who make content related to tech and have a specific niche audience, they will indeed bring you greater ROI as compared to the comedian.
(*I took a comedian just for example; it could be anyone else.)
Fewer Views, More Leads
Businesses create short-form content that is sometimes irrelevant to their business, which can obviously boost views, but unfortunately, views cannot get you leads.
Try creating more videos to educate your audience about your business, process, and services. Keep it authentic; present case studies and stats, which build trust and credibility in your audience.
Podcast Marketing
People who aren’t comfortable speaking in front of cameras can try Podcast marketing.
Although the video format of podcasts is also well-performing and has the potential to grab more clients online.
But video podcasts are more beneficial than just audio podcasts because recording video podcasts and then putting them everywhere is more beneficial, plus when people watch your podcast on YouTube, it can lead them to your website.
Generative Engine Optimisation
Businesses have no choice except to optimize their website to get ranked in chatGPT and other generative AI results.
More than 30% of people use ChatGPT to answer their daily life questions. They also use ChatGPT to search for the best digital marketing agency in their country, state, or neighbourhood. 
Website is Must
Website is Must. Having a website is a bare minimum requirement for every business. But still, there are many businesses that believe that they don’t need a website and can completely rely on word of mouth and social media for their business promotion and marketing.
Honestly, if you don’t have a website, you might be considered a non-professional or a business that doesn’t have ample amount of work data to showcase on a website.
And you can’t solely rely on social media as well. Undoubtedly, social media is a great platform to showcase your work and reach a wider audience, but still, people will consider your business a hobby if you do not have a website.
Get Testimonials
Get testimonials and reviews.
Remember, 1 is better than 0. Try to get as many testimonials as you can. Testimonials not only enhance your credibility but also work as your digital word of mouth.
Use YouTube Marketing Wisely
Most YouTube gurus suggest that you choose a trending topic that is currently in the news. But I totally disagree with that! The reason is simple: when you use YouTube for marketing, you need to choose evergreen topics.
Like the video you made today, it can be watched tomorrow, next month, next year, and so on. This will keep your video and marketing evergreen, plus ultimately get you leads.
Must Have Pages in Website
There are a few pages that every business must include in their website.
- Homepage
- About us
- Services
- Pricing
- Common Questions
- Testimonials
- Privacy Policy
- Terms & Conditions
Key Advice for YouTube Marketing
Have a "Niche."
Many businesses or people start their YouTube channel to use it as a marketing platform. After some time creating videos on specific niches, they shift their interest and start making videos on trending topics in order to grab more views.
As I said earlier, views are not equal to views. Having a niche and creating content that revolves around it will reward your business in the long run. When you start your YouTube as a marketing platform, stick with a single topic initially, like if you are a digital marketer, then first start making videos related to SEO, and when your audience grows, try expanding your topics like content marketing and more. But don’t be too crazy about it.
Having a specific niche helps YouTube categorize your channel and show your video to a specific and relevant audience online.
People Don’t Read They Scan
If you watch reels related to the digital marketing niche, you might have heard that headline that people don’t read they scan.
This is true, actually. Most of the people who are scrolling reels scroll the reels faster than their brains think. If you make your content scannable, it might get stuck in people's minds unintentionally; they’ll memorize your reel or carousel. Keep the headline of your website telling viewers what you actually do.
Use images that represent your business and write content in bulleted and short points to convey more in less.
Email Marketing
Many marketing experts say that email marketing is dead. But in reality, email marketing has very good potential. I’m not talking about the emails; those are structured like mini-websites.
What works is when you get people through your content; pitchy and salesy types of emails are actually dead.
For example, if you have a digital marketing agency, then you can mail people some kind of content that actually provides them value. There are people who eagerly wait for the emails when you provide quality and useful content through emails. Bonus, you can market your services as well after building a strong community, and to keep expanding your community, one must craft emails that provide greater value.
Shorter Contact Forms
Many marketing gurus say that having a longer contact form will make your clients think that you care more about their business and that you are quite serious about their needs. But in reality, longer contact/application forms can overwhelm people.
What Do Customers Really Care About?
I have seen many businesses on their website; they just talk about themselves. Which might get their business in a backward direction.
The bitter truth is, customers don’t care about you, your brand, your business, or your products.
They only care about themselves. If you make them feel that you care about them, they’ll stick with you and repeatedly come to you. Short-form video content is the worst way of deep communication with your audience online.
For example, if you upload a video on TikTok and people like it, even after people like your video, they will not like to see you always. So, it's better, and experts recommend that you focus on long-form videos for deep communication with your audience online.
Conclusion
Marketing in 2025 demands clarity and authenticity. Old-school vanity metrics are now outdated. Focus on engagement and smart SEO strategies. Leverage micro-influencers for better audience reach. Educate your audience; don’t just entertain.
Optimize your website for search engines. Prioritize the user experience for better engagement. Sustainability matters more than short-term trends. Use SEO across all digital platforms. Leverage YouTube marketing for wider visibility. Build strong email campaigns for conversions. Trust leads, and success comes with consistency. Stay niche-focused and prioritize quality content. Always optimize for relevance and growth.
Read more informative blogs here. We are one of the best digital marketing agencies in Ludhiana, Punjab, helping small and bigger businesses all over India.
If you want to make your business grow, then connect with us today!
Related Blogs
